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Amazon’s shady Prime Video practices are paying off huge time

Abstract

  • Amazon Prime Video robotically moved subscribers to ad-based tier in 2023 and charged $3 further to take away adverts.
  • Subscribers reacted negatively to Amazon’s determination however new knowledge suggests nearly 90% of customers are fantastic with adverts.
  • Peacock introduces every day video games and “Cannot-Miss Clips” function on its cellular app, mimicking NY Occasions’ video games app.



By now, just about each streaming service (with the notable exception of Apple TV+) has some type of ad-supported choice. Nonetheless, customers must opt-in to those subscriptions, and streamers like Netflix, Max, Disney+ and extra have been in a position to efficiently lure subscribers to those money-making tiers with decrease subscription costs. Nonetheless, again in 2023, Amazon Prime Video tried one thing fully totally different when it got here to shifting customers to an ad-supported tier. As an alternative of introducing a less expensive tier with adverts, they robotically moved each single subscriber to their ad-based tier, and introduced that those that did not need to see adverts must begin paying $3 extra for the privilege within the new 12 months.

As you would possibly count on, response to this was overwhelmingly detrimental, with offended subscribers threatening on-line to cancel the service over the change. And whereas some customers could certainly have unsubscribed to Amazon Prime Video because of this modification, it seems just like the overwhelming majority of those that stayed are simply fantastic with watching adverts, as new knowledge from Digital I means that the service now has practically 90% of customers on its ad-supported tier, greater than Netflix, Disney+ and Max mixed. And whereas there are some questions on how a lot customers of the bigger Prime service use the included Prime Video add-on, plainly, at the least in line with this knowledge, Amazon’s controversial transfer in 2023 has paid off.


It is most likely too late for Netflix or any of the opposite streamers to do one thing comparable (and I am unable to think about Apple including adverts to their service on this approach), however it simply goes to point out that whereas there was loads of backlash to this transfer initially, it in the end labored out very effectively as extra customers are watching adverts on Prime Video than anyplace else, which actually is making Amazon a ton of money.

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Peacock provides video games and quick video clips to cellular app

Nice choices for once you’re bored at work, I assume

Peacock new features

Peacock

Seemingly taking a web page from Netflix, Peacock has launched a number of new options for its cellular app which might be aimed toward getting customers to do extra than simply stream content material. First up is a every day video games hub that features puzzles, trivia, and themed “prediction” video games tied to particular reveals. The inclusion looks as if an effort to deliberately mirror the success of the New York Occasions’ video games app, which has grow to be one thing of a popular culture phenomenon.

And for those who do not feel like booting up a streaming app to play video games, Peacock has additionally launched a brand new feed known as “Can’t-miss Clips” that features quick video segments from fashionable reveals in a TikTok-style scrollable feed.

These new options can be found now within the Peacock cellular app for many who need to test them out and do one thing aside from watch a present or film on a streaming app.

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The Google TV Streamer lastly will get a good low cost

The Chromecast substitute would possibly simply be price choosing up at this value

Google Tv Streamer deals

In his review of the Google TV Streamer, TV reporter Anthony Marcusa described it as “a powerful gadget designed to help those that try to make sense of lots of titles from lots of totally different providers.” and praised the gadget’s clear aesthetic and ease of use. Nonetheless, his important subject with the gadget was its $100 value level, which he did not suppose was justified, particularly contemplating how cheap the TV Streamer’s predecessor, the Google Chromecast was.

Nonetheless, it seems like good issues come to those that wait, because the Google TV Streamer is now on sale for $80, its lowest value seen for the reason that gadget went on sale final 12 months. In the event you’ve been fascinated about snagging considered one of these, it seems like the perfect time to take action is true now so you’ll be able to snag that candy, candy 20% financial savings.

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Pacific Rim collection is formally coming to Prime Video

Nice information for mecha and kaiju followers (so mainly, me)

Pacific rim coming soon

Lionsgate

Bringing it again to Prime Video for our remaining bit of reports this week, Variety reviews {that a} live-action Pacific Rim prequel collection is now in growth for the Amazon-owned streamer because of a deal struck between lead studio Legendary Tv and Amazon MGM Studios.


That is really the second streaming vacation spot for the franchise as Netflix produced an animated spin-off collection known as Pacific Rim: The Black which ran for 2 seasons between 2021 and 2022 earlier than being canceled.

Hopefully the Amazon-produced present lasts a bit of longer, as there are tie-in movies reportedly on supply as effectively if the collection does effectively.

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Variety

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