Key Takeaways
- AI engines like google like Perplexity present summarized solutions, altering how customers search the web.
- Information Corp has filed a lawsuit in opposition to Perplexity over alleged copyright infringement.
- AI engines like google like Perplexity are taking away web site site visitors and clicks.
For ages now, we have been counting on search engines similar to Google, to level us in the correct path once we’re looking for the reply to a query. Perplexity, a free AI search engine goals to alter how we glance up questions on the web. As an alternative of trying one thing up and trying to find the reply ourselves, Perplexity’s purpose is to do this for you.
Nevertheless, the corporate is now in a perplexed authorized scenario over its AI search engine’s outcomes. Just lately, Information Corp filed a lawsuit in opposition to Perplexity, saying the AI-startup has dedicated copyright infringement on a “large scale.”
The suit alleges that Perplexity’s AI search engine lifted information, opinions, and evaluation from the Wall Avenue Journal and New York Submit, each Information Corp publications. This is not the primary time Perplexity has been in sizzling water. This previous yr, reviews got here out alleging Perplexity AI search engine outcomes included plagiarism and made-up content material, in response to CNET.
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AI is altering how individuals seek for solutions
Engines like google like Perplexity may make you elevate your eyebrows
In its FAQ section on its web site, Perplexity says its AI search engine will get “a single, complete reply that summarizes every part you should know.” Primarily, as a substitute of trying to find one thing and scrolling by way of hyperlinks to search out what you are on the lookout for, Perplexity searches the net and finds it for you.
Perplexity’s AI search engine is a brand new method of looking and getting solutions on the web. However, it does elevate questions on the place it is getting its info from, and if it has any proper to entry that info. Perplexity’s AI search engine does not drive click on site visitors to web sites. Provided that the AI search engine is not driving clicks to web sites and information publications to search out info, you may see why a large media group like Information Corp doesn’t prefer it. Particularly whether it is allegedly taking info proper from its information website and taking away site visitors.
Simply this previous June, Forbes claimed Perplexity lifted info from an unique paywalled story about Eric Smidt, Google’s former CEO, about his work to construct militarized drones. John Paczkowski, Forbes Govt Editor, posted concerning the incident on X.
It is presently unclear how lengthy it is going to take for this lawsuit to be settled, however it’s clear that AI engines like google like Perplexity should be checked out with a eager eye. It additionally raises the query, at the least for me, do we actually want AI looking the web for us? Is Googling one thing that arduous? Are the times of researching and discovering info by way of the method of curiosity and discovery over? I haven’t got the reply to all these questions, however what I do know is AI engines like google aren’t for me.

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